TIDRA TEMPLATES · 1.0

Editable starting points with placeholder text and empty frames. Install the fonts in
02 Fonts first (in Office, the "Static" ones too). The grid is already set:
12 columns, margin = short side / 12, gutter = margin / 3.

InDesign (.idml · open with File > Open, InDesign 2021 or later)
  tidra_template_report_A4.idml            Cover, text page, data page, back cover
  tidra_template_proposal_A4.idml          Cover, two options side by side, payment milestones
  tidra_template_sales-sheet_A4.idml       One page per audience: promise, three steps, proof
  tidra_template_site-sign_1200x1800.idml  Site sign at full size (1200 x 1800 mm)
  Paragraph styles: Display, H1, H2, Lead, Body, Quote, Number, Label, Data, Caption.
  Swatches: the full Tidra palette. Frames marked with a name tell you what to place:
  photos (graded with the LUT), logos from 01 Logo pack/PDF, charts from 06 Chart kit,
  maps from 05 Coast lines. Cover photo frames already follow the Halifax Bay coastline.

PowerPoint (.pptx)
  tidra_template_deck_16x9.pptx            Eight layouts (Home > New Slide): cover, section,
                                           title and text, number, chart, photo, map, closing.
                                           Example slides show each one in use.
  tidra_template_social_square_1080x1080.pptx
  tidra_template_social_portrait_1080x1350.pptx
  tidra_template_social_story_1080x1920.pptx
                                           Three layouts each: Field (photo), Proof (one number),
                                           Place (a coast). Export as PNG at 1080 px wide.

Word (.docx)
  tidra_template_letter_A4.docx            Letterhead with logo, address and footer.

Email signature
  tidra_email-signature.html               Open in a browser, copy, paste into your mail app.

Rules that the templates cannot enforce for you
  - One message per page or slide. Headlines say the finding.
  - Every number has a source line.
  - Coral is for one thing per page.
  - Never type the logo: place the file.
